5 Benefits of using social media to help build your brand

Increase brand awareness

Having a strong online social media presence is key to your business; it’s the best way to reach new and highly targeted customers. Although you might only want to connect with existing customers, more than likely you are going to find more business by browsing social media.

Establish your brand as a thought leader

No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader; the go to source for information on topics related to your services.

Thought leadership is a good way to gain consumer trust, in fact, marketers underestimate just how much thought leadership can impact trust, especially for B2B marketers.

Stay top of mind

Most social media users log into their social media at least once a day; for most businesses, they have someone running their social media, so they are constantly online. Social media gives you the opportunity to connect and follow people, and if you are monitoring your platforms well, you know when might be the right time to be online and engaging with them.

Keep your posts and newsfeed exciting and your followers will be glad to see your content in their feed, keeping top of mind so that they remember you and will come to you when they are ready to purchase.

Benefits of social media for growth

Social media posts and ads are great ways to drive traffic to your website; posting good content is a great way to get readers as soon as you post something.

Getting involved in hashtags on the social media platform Twitters also will increase your visibility, get attention from new people, showcase your expertise and drive traffic to your website.

When engaging with customers online, always ensure that you’re adding great value to the conversation rather than being too promotional. When posting things on social media, always make sure that the company website is included so that it gives those viewers the chance to learn more about you and your business if they want to.

Generate leads

Social media offers an easy, low-commitment way for customers to express their interest in your business and products. Using social media to post content which advertises your services is a great way to generate leads; if you have fun, exiting content on your social media platforms, the audience will stay engaged. The most important thing about the content you’re posting is making sure your posts aren’t just about selling your services and that you also have a variety of other content such as blogs, staff updates, job adverts etc.

When advertising products, a good way to get leads from the advertisement is to add a link which leads to a landing page; this not only attracts the attention of the customer but it makes them fill their details in and allows you to know exactly what the client is after, therefore, you can class it as a qualified lead.

Take a look at some of the content SME Broker Services posts and let us know what you think.


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